Insights

Notes from the work.

Writing from the desks of The Bodden Group team on what changes when a company enters a market it has yet to understand. The pieces here take different shapes (a partner's essay one week, a structured analysis the next, field notes from a market opening the week after) but they come out of real engagements.

The Manhattan skyline at sunset

Category: Market EntryFormat: Essay

Notes on the first ninety days:

A partner's essay.
A laptop showing analytics charts

Category: AI Commercial StrategyFormat: Analysis

Why AI pricing keeps getting rebuilt:

A structured read on the pricing shift, drawing on published work from Bessemer, a16z, BCG, Bain, Stripe, and Metronome.
Two people raising cups of coffee over a table

Category: Local Market ActivationFormat: Field notes

Field notes on the introduction economy:

Notes from opening markets across three regions.