Growth & Market Entry Advisory
The commercial layer for AI going global.
The Bodden Group partners with AI companies and technology firms on the commercial work that decides whether a new market pays back. That work runs from the strategy on the page to the relationships a founder arrives without, and it tends to be won or lost in the first hundred conversations after landing.
Senior counsel for companies entering their next market.
We work with leadership teams at technology companies whose next stage depends on getting a new market right.
Most of what decides the outcome lives outside the plan the board approved. Above all, it lives in the specific relationships that convert a launch into revenue and in the sequencing of moves around them.
From London, The Bodden Group advises founders and executives across three regions, translating what a company is into a proposition a new market will buy.
What We Do
Read The Full Services PageMarket Entry & Growth
We design market-entry programmes that move from thesis to first revenue on a defined timeline, starting with positioning and pricing before the channel and operating model are set.
AI Commercial Strategy
We help AI companies commercialise what they have shipped. That means productising the research and sharpening the go-to-market motion around it, so founders can answer "why now, why you" the same way in every room.
Local Market Activation
A market opens through people. The Bodden Group activates on the ground across three regions, working through the operators and buyers who move decisions in the room.
International Business Development
The Bodden Group identifies and secures client pipelines in target markets, working alongside commercial teams as an extension of them.
How We Work
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Stage 01
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Every engagement opens with a commercial diagnostic covering product, buyer, competitive position and the specific reasons a target market will or will not respond. We do it without a template or a benchmark deck, because both usually smuggle in assumptions from the market a company is trying to leave.
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Stage 02
Position
We build the market thesis and the proposition to match it. This is the artefact leadership teams use to align investors and hires around one story.
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Stage 03
Activate
We open the market through introductions that have been earned and briefed properly. Every meeting is tracked to outcome.
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Stage 04
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We stay in the seat long enough for the motion to hold. That usually means twelve months, sometimes more, always with a defined exit.
Who We Work With
Made for a specific kind of company.
The Bodden Group works best with:
Series A to Series C AI companies with a working product and a first commercial signal
Technology scale-ups whose next market is meaningfully different from their first
Founders who want a commercial partner in the room
We are a poor fit for pre-product research projects or for companies looking to outsource commercial ownership.
Tell us where you are going.
Whether you are planning an entry, rebuilding a GTM, or trying to work out if a market is worth the effort at all, we would be glad to talk.
Get in Touch